About Marcy Katzman Lenard

Geriatric Care Manager, MBA, CLU, CLTC

Marcy Katzman Lenard, owner, founder and original “Super Daughter”, has spent her 20 + year career working with individuals and financial professionals to help plan for the financial consequences of aging and death. As a former partner in Specific Solutions, a successful WNY insurance General Agency, Marcy trained more than 1,000 financial advisors and professionals on issues concerning aging and long-term care/ eldercare.  Her growing interest in becoming a more active part of the solution motivated Marcy to enroll in the University of Florida Graduate Certificate program in Geriatric Care Management (completed in 2011), which included an internship with Jewish Family Services of WNY.  She has a BA from SUNY Albany and an MBA, from Emory University as a Woodruff Scholar – the University’s top academic honor.  She achieved the designation of Certified Geriatric Care Manager from the International Commission of Health Care Certification, in addition to her insurance designations of Chartered Life Underwriter and Certified Long Term Care Specialist.  She has also received Mediation training through the Center for Justice.

Marcy offers a no-nonsense approach to problem solving, and has an ability to communicate complicated information in an easy to understand manner, as well as an indepth knowledge of the complex marketplace. Marcy thrives on efficiency.

Marcy has had her own personal experience as the role of Super Daughter, strongly believing that there was providence in her decision to train to become a Geriatric Care Manager just as her own parents’ health and stability were being compromised.  She is also the proud parent of a very well adjusted, happy child with autism and has been a “super parent” advocate as well.

Marcy is passionate about keeping people independent and finding ways to make life less stressful. Super Daughter Services is her dream business combining her personal and professional experience with her talents and interests. Marcy Lenard and Super Daughter Services offer a caring, heartfelt option to Geriatric Care Management “light” and Daily Money Management Services.